Online Marketing

What is Web Marketing?

Online Marketing is application of Internet and associated technologies to accomplish the organization's marketing objectives.

Web Marketing is about the Internet as a distribution channel. The Internet can be used as a PLACE to promote a service or product, provide info to potential customers and to reach different geographical areas and niche markets.

CLIENT focused marketing is the key for success of any organization. Focusing on client wants and needs will help an organisation to please really to delight its clients better and efficiently. Due to the fact that getting a new client is pricey than keeping the existing customer, Building close relationships and retaining existing clients is really important.
Online marketing is best utilized in CONJUNCTION with other marketing media. Coordination in between online and offline marketing activities is very important.

Online Marketing Tools

Online Search Engine Marketing

Since 85% of Internet surfers utilize search engines to discover brand-new sites, search Engine marketing is important. Research study reports show that the majority of online purchases stem from online search engine. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves represent 80% of online search engine traffic.

Email Marketing

Email marketing can be utilized to drive sales, supply consumer service and to construct close relationships with the consumers. E-mail marketing is a cost efficient Internet Marketing tool and the outcomes can be quickly determined. If we are to rent an E-mail list from an outdoors source the reaction rates will be around 1 %.

Affiliate Marketing

This is called the revenue sharing business model. Affiliate marketing is one website (An Affiliate) is promoting another website (Merchant) in exchange for a commission. Affiliate marketing is risk free and cost effective advertising because you pay only for efficiency. Affiliate marketing makes it possible for organisations to reach specific niche markets in a more expense efficient way.

Banner Advertising

Banner marketing was quite popular and click through rates were around 25% when its present for the first time in 1994. At present we can't expect a conversion rate above 2 % from a banner ad campaign (Click through rates 0.5% untargeted banners and for targeted banners between 1-2%). The conversion rates are not satisfying banner advertising still thinks about as a reliable branding tool.

Viral Marketing

This is the "e" term for word of mouth. This medium might be utilized to get the word out about your company among the target audience. Viral marketing messages receive 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of info about new websites. Hotmail is one of the very first examples of Viral Marketing.

Promotion

Publicity is about creating awareness, constructing trust and trustworthiness. Online news release distribution plays the main function in this.

Browse Engine marketing is essential because 85% of Internet surfers use search engines to find new sites. Email marketing can be utilized to drive sales, offer client service and to build close relationships with the customers. Email marketing is an expense efficient Internet Marketing tool and the results can be quickly determined. Viral marketing messages receive 5-- 15% click through rate. 57% say word of mouth or viral marketing is their primary source of info about new websites.